You can shorten your long URL customized short URL, All you need to login and click on Custom URL from Dashboard Left hand side Panel. Just Login and create custom short URL's now.
URLTO.com is the best link shortener site. you can create short links and free URL shortener with custom url shortener amazing link shortening features to shrink url and advance Analytics for short links generated.
URLTO.com link shortener site stores a mapping a long and short url, when someone clicks on short URL, we find the long URL corresponding to it and redirects immediately.